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• Buying Products Direct From China Logistics Involved
• Buying Wholesale Direct From China Easier With Better Communications
• Choosing A Profitable Product To Buy Direct From China
• Delivered Duty Unpaid For You Imports From China
• Direct Import From China Is There A Wrong Approach
• Drop shipping Wholesale Direct From China
• Drop Shipping With China Wholesale Products
• Importing Goods From China Will Involve Shipping
• Importing Wholesale Products From China For Ecommerce Profits
• Is Buying Direct From China Right For Me
• What Are Niche Products You Can Buy Direct From China
• What Makes A Good Product To Import Direct From China
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What Are Niche Products You Can Buy Direct From China
What Makes A Good Product To Import Direct From China
Overall, people use the word 'niche' to mean:
* Not a mainstream product.
* A product that may be difficult to buy in normal shops.
* A product with a specialist application or special interest to a certain group of people, that make it a desirable purchase item for only that group.
* A product with a reliable and predictable selling power because of its specialist appeal/ necessity to a certain group.
It may seem surprising, but when people talk about finding 'niche products' this could in fact be part of a 'play safe' / 'follow the crowd' strategy.
For example, you may target a well-known successful product category, but choose to focus on one particular narrow band of products. You may even source these from the same supplier as your competitors, but you put more effort into marketing this niche, and get successful by knowing a particular group of customers and their specialist tastes.
The other way to look at finding 'niche products' is that you 'get ahead of the pack' by identifying a particular specialised demand in the marketplace that is under-supplied, and then searching out a supply to match that demand.
Ways to source products other people aren't supplying:
* Supply foreign or very localised markets where the products are previously unknown or unobtainable.
* Do deep internet research to uncover suppliers whose products may be good, but marketing spread is poor.
* Visit trade shows to discover the newest products.
* Work with manufacturers to adapt designs or even develop totally new products.
Maybe it's not the product that's a 'niche', but the market area which you are selling to.You can think about a 'customer group niche' that lets you profit more from non-niche products.
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For example, lots of hobby/ enthusiast markets will have a number of ultra-specialist products but there is also potential to sell more generic products to the same group at higher prices. For example, people whose hobby is fishing will buy specialist products like fishing rods and lines, but they will also be interested in related but not particularly specialist items like bags, outdoor clothes, drinks flasks, camping chairs etc.
If you can bring products to the right audience and save the customers the effort of searching in different places for what they need, they will be willing to pay the slightly higher prices that will improve your profits. It may be really convenient for them to shop for items together and not look around all sorts of different shops for their needs.
In the world of ecommerce, finding a 'customer group niche' may just be a matter of keyword optimisation, eg, on eBay instead of listing your item as 'fingerless gloves' you list them as 'fishing gloves' and in separate auctions as 'sailing gloves', 'windsurfing gloves', and 'gloves for quad-biking'. Simply by capturing people who are already shopping in a particular hobby/enthusiast mindset, you will be more successful converting customers at good prices.
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